Warner Declares War On Retailers With a Rental-Only Plan

by | Aug 17, 1981

Warner Home Video notifies retailers that their original dealer agreements with Warner are now cancelled in favor of a “Rental-Only” system for top titles. Other studios, such as Disney, MGM and 20th Century Fox also implement rental agreements. These new reporting and pricing structures are seen as unfair and impractical, causing a massive backlash within the industry.