The First Commercial Is Placed on a Major Home Video Release

by | Mar 11, 1987

Top Gun (1986) becomes the very first videocassette of a major film with a product commercial. In collaboration with Paramount Home Video, Pepsi places a 60-second ad before the start of the film. Because of the commercial, Paramount reduces the price of the videocassette $3 less than what it would’ve cost without it. Its listed at $26.95.