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Paramount Home Video Starts a Price War

by | Jan 1, 1985

Paramount Home Video begins a year long campaign to drop the retail prices of their videocassettes in order to meet specific sales goals. The plan begins with Star Trek III (1984) at $29.99 and ten episodes of the original series at $14.99 each. This kicks off a ‚Äúprice war” amongst the studios, and is the industry’s third push towards a sell-through market..