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George Atkinson Creates the First Video Rental Storefront

by | Dec 1, 1977

Atkinson opens “Video Cassette Rentals” in Los Angeles, the first brick and mortar video rental shop in the country. First Advertised on December 6th in The Los Angeles Times, the store opens with both 1/2″ and 3/4″ formats. According to Atkinson, the store opens with both VHS and Betamax versions of the Magnetic Video catalog.