Blockbuster Video announces that it will be eliminating the late fee beginning on January 1st, 2005. According to the new policy, each rental will still have a return date, however, there will be a week long grace period after which Blockbuster will consider the item purchased and will charge the customer its full retail cost minus the original rental fee after 30 days. Two months after launch, the state of New Jersey sues the company for deceptive practices.