2-Hour Betamax Cassettes and the VHS Format are Unveiled

by | Apr 1, 1976

In a last ditch effort to sway Matsushita to adopt Betamax, Sony reveals in a meeting that they’ve finally made a 2-hour cassette. In response during that same meeting, JVC (a subsidiary of Matsushita) unveils their VHS (Video Home System) format for the first time, which could also record 2 hours. This ignites the format war.