by slasherindex | Nov 26, 1977
Magnetic Video advertises a 2-page advertisement for the Video Club of America in TV Guide, costing the company $30,000. The campaign is wildly successful, generating over $140,000 in orders and club subscription fees after just a few days.
by slasherindex | Nov 1, 1977
The Video Club of America offers a mail order delivery service of discounted cassettes (20% off) upon paying a $10 membership fee. They first advertise in The New York Times on November 20th.
by slasherindex | Oct 1, 1977
Quality X forms to distribute adult titles on the new Beta/VHS formats. First advertises this month in Al Goldstein’s Screw magazine.
by slasherindex | Oct 1, 1977
Magnetic Video’s line of 20th Century Fox titles are made available to the public via retail outlets such as electronic and record stores. They cost $49.95.
by slasherindex | Oct 1, 1977
Prestigious home movies distributor, Blackhawk Films, begins to offer Betamax videocassettes after 50 years of only dealing in film. The move is their attempt to adapt to the changing market.