DIVX discs are launched as an alternative to traditional rental systems. A DIVX disc could be purchased for less than $5 (average price of a rental). Upon playing the disc, he or she would have a 48 hour window to watch the program. They could then extend this viewing period for an additional fee (which required the DIVX player to be connected to the internet via a telephone line). The format was discontinued on June 16th, 1999.